What's New on GA4 and GTM (July'24)
The highlights of the updates on Google Analytics 4 (GA4) & Google Tag Manager (GTM).
New fields in BigQuery export
You can export your GA4 data to BigQuery directly. This has some limits when you do not have GA4 360, like a maximum daily export of 1 million events.
New fields at a glance:
- Google Ads and manual campaign context information
(Record: session_traffic_source_last_click) - In the collected_traffic_source Record three fields manual_creative_format, manual_marketing_tactic, manual_source_platform were added
- GA4 is exporting the data in batches, due to that the fields batch_page_id, batch_ordering_id, and batch_event_index were added to build
Attribution Channel assignments
For key events the channel group assignments were improved, to get less attributed events to the direct channel group.
End of support for Microsoft Internet Explorer
Google will no longer test and fix issues on the IE browser. Scripts could still work, but will not get any updates anymore.
