Web & Data Analytics Expert
Google Analytics | Google Tag Manager | Looker Studio | BigQuery
My Journey in Web Analytics and Data-Driven Insights
In 2014, my journey into the world of web analytics began with an insatiable curiosity and a commitment to self-learning. From humble beginnings, I immersed myself in Google Analytics, Google Tag Manager, Looker Studio, and BigQuery, transforming into a seasoned expert over the years. I've had the pleasure of working with more than 20 clients globally, delivering tailored analytics solutions that fuel business growth and success.
Expertise in Web Analytics Solutions
I’ve worked with a variety of clients, including two global healthcare giants and three local businesses, helping them optimize their digital presence and improve business performance. My approach combines a deep understanding of client needs with strategic insights that drive measurable results. From setting up custom tags in Google Tag Manager to creating real-time dashboards in Looker Studio, I craft technically proficient and insightful solutions that empower decision-making.
My Goal: Empowering Businesses with Data
My ultimate goal is simple: to leverage data and uncover insights that optimize user experiences and drive business success. Whether it's through Google Analytics, BigQuery, Looker Studio, or A/B testing, I aim to help businesses achieve their full potential by making informed, data-driven decisions.
A Project Close to My Heart
One of my most fulfilling projects was with a global healthcare company, where I led efforts to optimize the website’s user journey through a series of A/B tests and user behavior analysis. The result? A 35% increase in traffic and a 20% improvement in conversions. Seeing the direct impact on business outcomes through the power of data made this project particularly rewarding.
Completed and handed over 40+ successful projects of Web Analytics
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Key International Projects
- Global Healthcare Company: One of my most significant projects involved using BigQuery for in-depth user behavior analysis, which led to a 35% increase in website traffic and a 20% improvement in conversion rates. By providing actionable insights, I enabled the marketing and product teams to make data-driven decisions that enhanced the user experience.
- Indonesian E-Commerce Company: I developed a comprehensive A/B testing strategy to optimize the company’s website. Testing different landing pages, call-to-action placements, and content variations led to a 15% increase in user engagement and a 10% rise in lead generation.
Local Projects in Web Analytics
- Software Outsourcing Company: I managed a migration from Universal Analytics to GA4, setting up event tracking and creating custom triggers that reduced data discrepancies by 25%. This ensured more reliable reporting and improved the company’s data accuracy for business decisions.
- Real-Estate E-Commerce: By leveraging Looker Studio, I created interactive dashboards that gave the marketing team real-time insights into key performance metrics, resulting in a 30% increase in ROI through better-targeted marketing efforts.
Visualizing Data with Looker Studio
Looker Studio has been a game-changer for me. It has allowed me to create real-time, interactive dashboards that translate complex data into compelling, easy-to-understand visuals. I’ve used Looker Studio for projects ranging from real-time reporting for a real-estate e-commerce business to user behavior visualization for healthcare companies, driving smarter decision-making and business growth.
Leveraging BigQuery for Actionable Insights
My experience with BigQuery has been transformative. From analyzing large datasets to providing actionable insights that drive business growth, I’ve used this powerful tool to help companies understand their user behavior and make informed decisions. Notable projects include behavior analysis for global healthcare and e-commerce companies.
My Experience with A/B Testing and Conversion Optimization
Over the years, I’ve developed deep expertise in A/B testing to optimize websites and improve user engagement. Whether working with healthcare giants or e-commerce companies, I use data-backed experiments to fine-tune user journeys, driving significant improvements in engagement and conversion rates.